India and Rampant Piracy Essay Example

India and Rampant Piracy Essay Example India and Rampant Piracy Essay India and Rampant Piracy Essay â€Å"PIRACY AND FILM INDUSTRY IN INDIA† (With special reference to Tollywood) A presentation submitted in partial fulfillment of the Masters Degree (M. Sc) in Visual communication By GUNNA KARTHIK DEPARTMENT OF VISUAL COMMUNICATION ANDHRA LOYOLA COLLEGE Vijayawada (2010-2011) CONTENTS Research Topic Introduction Review of Literature Research Hypothesis Research Objectives Research Questions Research Methodology Scope of the Study Tentative chapterisation Reference and Bibliography RESEARCH TOPIC: â€Å"PIRACY AND FILM INDUSTRY IN INDIA† (With special reference to Tollywood) INTRODUCTION Indian film industry film piracy The Rs 3,000-crore Hindi film industry loses nearly Rs 1,000 crore annually to piracy. Tollywood Making an Important Ingredient in the Bollywood Industry In India, this is the largest revenue generating industry. Piracy cost Bollywood Nearly 1. 8 million jobs and contributed $6. 2 billion to the Indian economy in 2008. The Industry Today Currently, T ollywood produces around 150 films annually, with approximately three films produced per week. There are also several TV channels dedicated solely for the showing of Telugu movies. pic] Types of Movie Theft 1. CAMCORDER THEFT 2. PEER-TO-PEER (P2P) THEFT 3. STREAMING THEFT 4. OPTICAL DISC THEFT 5. THEATRICAL PRINT THEFT 6. SCREENER THEFT 7. SIGNAL THEFT 8. BROADCAST THEFT 9. ILLEGAL PUBLIC PERFORMANCE RESEARCH HYPOTHESIS Release of movie DVDs into market parallels to theatrical release will reduce the extent of piracy in India. REVIEW OF LITERATURE Indian producers lose heavy some due to piracy. The producers of the three films have suffered a loss of Rs. 10 crore each due to the pirated VCDs of the films making their way into the market the ery next day. Bollywood Piracy: Fighting Technology with Technology. We are all aware of the rampant piracy affecting Bollywood but the scene of crime seems to have shifted to cyberspace in the recent past. Tollywood unhappy. Keshav Reddy, coordi nator of the anti-video piracy cell of Tollywood, asked the Tamil Nadu government to crack down on 400 video shops in Burma Bazaar of Chennai which are pirating Telugu movies even before their release as the piracy is causing a loss of Rs 50 crore to the Telugu film industry annually. Moreover, India is one of the largest users of cyber lockers in the world. ? On average, 8. 2% of visitors to the top ten cyber lockers worldwide are located in India and the country makes up 11. 8% of visitors to the top ten cyber locker link sites. ? Hindi films are the most widely available domestic Indian content with most down loaders in Delhi, Bengaluru and Mumbai. ? The recent film â€Å"Kaminey† is estimated to have been downloaded just over 350,000 times on Bit Torrent with around two? thirds of those down loaders located in India. Telugu films are mostly downloaded in Hyderabad and Bengaluru. ? Over 88% of down loaders of four Telugu films on Bit Torrent were located in India. CASE STU DY Dabangg: Record Breaking Piracy Within 15 hours of its release in India, over 50 websites were showing the entire movie of Dabangg. In 24 hours the numbers were over 200. When we did our view and download count at the end of Sunday, 72 hours after the movie had released, we were taken aback by the final tally after crunching the numbers – over 150,000 downloads in high-conservative assessment. In terms of dollar value at a 10 dollars ticket price, it is 1. 5 million dollars (US) in the first 72 hours that has been lost. In Indian Rupees it comes to approximately – 6. 8 Crores, an amount that could easily finance a couple of movies. It becomes the largest value of piracy in the first three days of a Hindi movie’s release, as per our knowledge and records. Movies Compression and Conversion Invention of video compression formats; it is possible to fit an entire movie on CD, with near TV quality. In years past, downloading a movie that is 1300 MB in size over a 28. modem would have taken many days or even weeks. But with the introduction of high speed internet technology into the home, such as DSL and Cable Modems, and with the possibility to compress a movie down to 300 MB or less, it only takes minutes or hours to download a full movie. There are 4 common video compression techniques: Divx Real Video Asf Mpeg Tollywood Fights Back Yalamanchili Ravi Chands hunge r strike against piracy. Film piracy continues unabated That film piracy is thriving in Andhra Pradesh is no secret. And, it will continue to flourish despite police raiding video parlours so many times and seizing thousands of pirated film CDs. Chiranjeevi requests Goonda Act against Film Piracy in AP He spoke in assembly about this and said â€Å"A producer who spends 25 crores on his movie will have his heart broken when he sees his movie in a 3-in-1 DVD for Rs. 25 on street. There are no strict rules against piracy in AP and we should implement something like Goonda act in Tamil Nadu which controls piracy strictly†. RESEARCH OBJECTIVES To study the extent of piracy of films in India To study the impacts of piracy of films on film industry in India To study the behaviour of audience who use piracy films To study the influential factors behind the piracy of films in India RESEARCH QUESTIONS SCOPE OF THE STUDY This study will be in unique in nature as very study has been done so far. As film has become part and partial of human life, a through research is required pertaining to the ind ustry. The current research will try to assess the extent of piracy and its suggestive solutions. The researcher will try to focus the practice of piracy relating to Tollywood industry. The research is carried in the limited geography (i. e. ) Vijayawada and association of the findings to India is susceptible. RESEARCH METHODOLOGY TENTATIVE CHAPTERISATION Chapter I: Introduction Chapter II: Review of literature Chapter III: Understanding Piracy and Films in India Chapter IV: Critical Analysis of Piracy in India -Reference to Tollywood industry Chapter V: Findings Solutions Recommendations Chapter VI: Reference and Bibliography REFERENCE and BIBILOGRAPHY – A LEGAL PERSPECTIVE Nilesh Zacharias Ashni Parekh THANK YOU G. KARTHIK NMVC-20