ME GLOBAL ACASE FOR CULTURE Case Study Example | Topics and Well Written Essays - 750 words

ME GLOBAL ACASE FOR CULTURE - Case Study Example However, in 2011, this company registered its best performance in the market. The company sales were high, thus resulting in great profits. Despite this, MEGlobal is still faced with different problems, which have prevented it from achieving stable performance in the market. This paper therefore, addresses some of the problems MEGlobal experiences, and the possible solutions to these problems. The main challenges of MEGlobal have their roots in the management of the company. MEGlobal is a joint venture, therefore, this company, like many other joint ventures, has experienced considerable obstacles, which have influenced the company negatively. Dow Chemical Company of the United States and Petrochemical Industries Company (PIC) of Kuwait own MEGlobal jointly. In 2004 when the joint venture was formed, Dow contributed technology and expertise, while PIC contributed finances. Once the joint ownership documents were signed, MEGlobal began operating as a joint venture. During the initial period of this joint venture, great profits were realized. However, after considerable period, these profits came down (Hayes 1). Cultural difference in this company presents a major problem. This problem has been experienced since the initial developmental years of MEGlobal. This joint venture resulted in the integration of employees from the two different countries. These have different cultures, therefore, initially; it was a challenge for them to get along harmoniously without any misunderstandings based on their cultural differences. Employees from Dow had to work with Kuwaitis, while other Kuwaitis were transferred to Canada. Cultures for Kuwait people and Canadians are different, therefore, initially, it was hard for the employees from different cultural backgrounds to coordinate and cooperate. For a company to succeed there must be a coherent culture in the company, which all employees adhere to. Poor integration and communication in the company