Marketing Managemant 4 Essay Example | Topics and Well Written Essays - 500 words

Marketing Managemant 4 - Essay ExampleUsing the ACCORD forge for strategic marketing of the rose set out is recommended in order to maximize the returns. The ACCORD model of word sense will support the innovation by providing an in-depth analysis of the various aspects of the new product. Acting like an profound checklist, the model will highlight the potential benefits and risks associated with the product, hence assisting the acceptance and adoption.Advantage The innovative rose bushes, which be created to survive without any pruning, spraying or dusting, surely provide a comparative advantage oer the natural counterparts which are rather temperamental and need much more care. The innovation has an edge all over the natural prepare which needs to be pruned to ensure lush blooms. With the new variety claiming to grow without the mutual problems regard with rose bush care, the innovation offers an obvious advantage to the users.Compatible The new rose plant is extremely com patible with the users lifestyle. Unlike the normal rose plant which demands high maintenance, the iodine developed by Angelica nursery promises prolific flowering with minimum maintenance. The plant is scientifically bred to grow and flower without any specific care commandment so the users can maintain it as per their lifestyle, thus lending a higher level of compatibility to the innovation.Complexity The innovation is easy to handle and does not require the user to learn any new methodology. Communicating the benefits of the innovation to the customers is hassle free. The level of complexity involved in handling these innovative rose bushes is much less than that of a natural rose plant which demand special attention.Observable The growth and flowering of rose bushes are observable even with minimal care. This will cause the early adopters to endorse and recommend the product to the others. The innovator segment of the